The NPD Group - Behind Every Business Decision

Joe Derochowski
Vice President, Home Industry Advisor
The NPD Group

Joe Derochowski follows behavioural trends on a wide variety of categories, developing a unique perspective on what consumers do and why they do it. Driven by this insight and his own passion, Joe has been helping manufacturers and retailers identify opportunities for growth for the past 30 years.

He is a frequent speaker at industry conferences and is regularly quoted in both trade and national media publications, including The Wall Street Journal, The New York Times, HomeWorld Business, and HBS Dealer.

Questions? Contact Chris Kastein at 647-723-7744 or email