Webinar: State of the Canadian Toy Industry

Wednesday, February 28, 2018
1:00 p.m. EST

Please join us for a complimentary webinar hosted by NPD Industry Analyst Michelle Liem. Don't miss Michelle's overview of the Canadian toy industry, including 2017 holiday performance and an early look at 2018 results so far. You’ll hear the latest insights to help plan your strategy for the year ahead.

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Over the holiday season, Canada was one of the top-performing countries among those tracked by The NPD Group. Canada is one of two markets that maintained growth from year-to-date September 2017 and came out of the holiday shopping season with higher sales compared to 2016. During this session, you will learn the driving forces behind this growth and how it differs from other toy markets.


Michelle Liem
Canadian Toy Industry Analyst
The NPD Group, Inc.

Michelle Liem leads The NPD Group's Toys practice in Canada, providing industry analysis and overall strategic value to leading toy brands. Michelle is highly regarded and has more than 20 years of experience in the toys and gaming space, having held senior positions with both Hasbro Canada and Disney Canada prior to joining NPD. Michelle holds a Master of Business Administration degree from the Schulich School of Business in Toronto, Ontario. Michelle is often called upon by leading Canadian media to share her industry expertise. She has been featured by key outlets including BNN, CBC, The Canadian Press, Toronto Star, Globe and Mail, and National Post.


Questions? Contact Michelle Liem at 647-723-7751 or email michelle.liem@npd.com.

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Webinar: State of the Canadian Toy Industry

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