Home About NPD Industry Experts

Dave Adamchick

Manager, Home Appliances

Dave Adamchick covers the Canadian home appliance industry, with a focus on Kitchen Electrics, Home Environment, Personal Care and Major Appliance products. Dave works closely with leading manufacturers from the Appliance and Consumer Technology industries. Prior to joining The NPD Group, Dave has worked for some of the world’s largest multinational retail corporations’ Canadian offices in the Home Improvement and Office Supply sectors in a merchandise analytics and merchandising capacity, supporting the development and execution of assortment and marketing strategies based on Point of Sale and consumer data. Dave is available to offer expert insight and commentary on these and other industry topics: Small Home Appliances Major Domestic Appliances Consumer demographics and usage profiles


Robert Carter

Industry Analyst, Foodservice

Robert Carter is a highly-respected consumer behaviour industry expert and a dynamic speaker with a passion for tracking trends and consumer activity. Robert is a sought-after and energetic presenter who is regularly recruited to deliver subject matter expertise on consumer behaviour trends, market activity, and operator and retailer performance. A regular keynote speaker at numerous industry events such as The Canadian Coffee conference, The Canadian Tea conference, the Foodservice Interchange, The Canadian Restaurant Investment Summit, The Restaurants Canada Show, and the BC Foodservice Show, Robert is frequently quoted in major newspapers and magazines, appears on television newscasts, and writes a regular column for Foodservice and Hospitality Magazine. As Industry Analyst with The NPD Group, Robert provides key insights and strategy on consumer behaviour, guiding Canadian, U.S., and global manufacturers, suppliers and operator business decisions.


Mark Haar

Director, Consumer Electronics

Mark Haar covers the Canadian audio, video and imaging industry, with an emphasis on Televisions and Digital Still Cameras. With over 20 years of marketing and analysis experience, Mark provides in-depth insights on the key segments within the Consumer Electronics industry including Video, Home and Portable Audio, Car Electronics and Digital Imaging. He has covered these industries in Canada with NPD for the past 6 years. Prior to joining The NPD Group, Mark was Business Director at ICOM Information and Communications for 8 years where he managed complex database marketing initiatives across a wide array of industries. Mark also spent 7 years in brand management with the Confectionery Division at Warner-Lambert.


Michelle Liem

Director, Toys

Michelle joined The NPD Group as the Director of Client Development, overseeing the launch of the Toys business in Canada. Michelle is highly regarded and comes to NPD with over 20 years in the toys and gaming space. Her experience includes time with such companies as Hasbro Canada and Disney Canada. Michelle holds a Master of Business Administration degree from the Schulich School of Business in Toronto, Ontario.


Ali Naqvi

Director, Technology

Ali manages the IT Hardware Distributor Track business which encompasses all IT Hardware distribution partners in Canada. Working closely with distribution partners, Ali helps them understand and utilize NPD data to highlight positives and uncover opportunities. Prior to joining NPD, Ali spent 7 years with a leading retailer in Canada gaining experience in retail management and buying technology categories. Ali is a business graduate by qualification.


Tamara Szames

Director, Fashion & Footwear

Tamara joined The NPD Group’s fashion and footwear team in Canada in 2015. Tamara has over 10 years of experience in the Canadian Fashion Industry. Over the years, Tamara has excelled as stylist, designer and merchandiser. Most recently Tamara led multiple product development teams to build successful private label and branded collections. She worked closely with the key Canadian retailers to build assortment plans and merchandising strategies. Her passion for trend forecasting is what led her to the NPD group. Understanding that in order to deliver the best possible product to the consumer you need to listen to the needs and wants of the consumer first. At NPD Tamara prides herself in navigating the data to find and deliver valuable insight. Her unique tactic and broad experience contributes to an outside the box approach to finding data driven insights that drive strong business decisions.


Matthew Teeple

Director, Sports

Matthew Teeple covers the Canadian apparel and footwear industries with an emphasis on sports and recreation. He has immersed himself in the Canadian sports landscape, embracing not only Canada’s national pastime, hockey, but also baseball, golf, soccer, and more. Matthew provides in-depth insights and industry expertise to many of the leading brands and retailers in the global sports marketplace. He focuses on categories such as running, outdoor, fitness, and athleisure.


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