Home About NPD Industry Experts

Dave Adamchick

Manager, Home Appliances

Dave Adamchick covers the Canadian home appliance industry, with a focus on Kitchen Electrics, Home Environment, Personal Care and Major Appliance products. Dave works closely with leading manufacturers from the Appliance and Consumer Technology industries. Prior to joining The NPD Group, Dave ha...


Robert Carter

Industry Analyst, Foodservice

Robert Carter is a highly-respected consumer behaviour industry expert and a dynamic speaker with a passion for tracking trends and consumer activity. Robert is a sought-after and energetic presenter who is regularly recruited to deliver subject matter expertise on consumer behaviour trends, mark...


Mark Haar

Director, Consumer Electronics

Mark Haar covers the Canadian audio, video and imaging industry, with an emphasis on Televisions and Digital Still Cameras. With over 20 years of marketing and analysis experience, Mark provides in-depth insights on the key segments within the Consumer Electronics industry including Video, Home a...


Michelle Liem

Director, Toys

Michelle joined The NPD Group as the Director of Client Development, overseeing the launch of the Toys business in Canada. Michelle is highly regarded and comes to NPD with over 20 years in the toys and gaming space. Her experience includes time with such companies as Hasbro Canada and Disney Can...


Ali Naqvi

Director, Technology

Ali manages the IT Hardware Distributor Track business which encompasses all IT Hardware distribution partners in Canada. Working closely with distribution partners, Ali helps them understand and utilize NPD data to highlight positives and uncover opportunities. Prior to joining NPD, Ali spent 7 ...


Tamara Szames

Director, Fashion & Footwear

Tamara joined The NPD Group’s fashion and footwear team in Canada in 2015. Tamara has over 10 years of experience in the Canadian Fashion Industry. Over the years, Tamara has excelled as stylist, designer and merchandiser. Most recently Tamara led multiple product development teams to build succe...


Matthew Teeple

Director, Sports

Matthew Teeple covers the Canadian apparel and footwear industries with an emphasis on sports and recreation. He has immersed himself in the Canadian sports landscape, embracing not only Canada’s national pastime, hockey, but also baseball, golf, soccer, and more. Matthew provides in-depth insigh...


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