Ali manages the IT Hardware Distributor Track business which encompasses all IT Hardware distribution partners in Canada. Working closely with distribution partners, Ali helps them understand and utilize NPD data to highlight positives and uncover opportunities. Prior to joining NPD, Ali spent 7 years with a leading retailer in Canada gaining experience in retail management and buying technology categories. Ali is a business graduate by qualification.
Newsletter
Subscribe and get key market trends and insights relevant to your industry each month.
We will not sell your information. View Privacy Notices.