Ali leads the B2B Technology practice at The NPD Group, which tracks the IT hardware and software industries in Canada. Working closely with distribution partners since 2012, Ali helps them understand and utilize NPD data to highlight positives and uncover opportunities. Prior to joining NPD, Ali spent 7 years with a leading retailer in Canada gaining experience in retail management and buying technology categories. Ali is a business graduate by qualification.

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Commercial Tech Grows With The Times

Jan 25, 2017

The start of a new year is a time for reflection and resolutions. As we move through January we often shape and finalize goals and objectives for the upcoming year. However, in the business world the most important question is how did the last year end? How did the market do and how did my business do? Will we see decline or growth in the year to come? These are great questions which can, and should, be examined.