Mark Haar

Director - Consumer Electronics

Mark Haar

Mark Haar covers the Canadian audio, video and imaging industry, with an emphasis on Televisions and Digital Still Cameras. With over 20 years of marketing and analysis experience, Mark provides in-depth insights on the key segments within the Consumer Electronics industry including Video, Home and Portable Audio, Car Electronics and Digital Imaging. He has covered these industries in Canada with NPD for the past 6 years. Prior to joining The NPD Group, Mark was Business Director at ICOM Information and Communications for 8 years where he managed complex database marketing initiatives across a wide array of industries. Mark also spent 7 years in brand management with the Confectionery Division at Warner-Lambert.

Recent Posts

Promo Wars  Black Friday versus Boxing Week

Promo Wars Black Friday versus Boxing Week

Jan 16, 2017

For the past few years, the Canadian Retail calendar has been marked by two key promotional events which take place during an extraordinarily condensed period of time: Black Friday/Cyber Monday and Boxing Week. Not surprisingly, the Consumer Technology sector has typically been a key focal point of attention and spending for many shoppers for both of these events. As Black Friday has increased in importance, one key question asked by both manufacturers and retailers is the impact of that shift on the proceeding weeks and particularly on Boxing Week.

Black Friday, Glass Half…Empty!

Black Friday, Glass Half…Empty!

Dec 11, 2015

It’s that time of year again, the time when I wait anxiously for the results of the first holiday season promotional event in the Consumer Electronics industry, which for the purposes of this discussion includes the Audio, Video, Digital Imaging and Telecommunications sectors (excluding mobile phones).For context, Black Friday has historically proven to be a strong sales week for the industry with revenue growth of +27% in 2013, and growing again in 2014, but to lesser degree of +5%. It never fails though, the anecdotal stories that I hear during the waiting period, those that range from gloom and doom to blockbuster traffic and sales. Well, I refuse to listen to the anecdotes. I need evidence – show me the data!


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