Matthew Teeple

Director - Sports

Matthew Teeple

Matthew Teeple covers the Canadian apparel and footwear industries with an emphasis on sports and recreation. He has immersed himself in the Canadian sports landscape, embracing not only Canada’s national pastime, hockey, but also baseball, golf, soccer, and more. Matthew provides in-depth insights and industry expertise to many of the leading brands and retailers in the global sports marketplace. He focuses on categories such as running, outdoor, fitness, and athleisure.


Recent Posts


Understanding Seasonality in Active Apparel and Footwear

Understanding Seasonality in Active Apparel and Footwear

May 17, 2017

After another cold, harsh winter, the weather in Canada is starting to get warmer and the snow has finally melted away. Perhaps not surprisingly, it’s common for consumers at this time of the year to start thinking about outdoor activity again. Traditionally, there is a strong seasonal period that generally starts to ramp up in March when consumers begin to increase their spending on active apparel and footwear. This strong seasonal period tends to continue throughout the spring, peaking in August before a slowdown in the fall.

The Millennial Myth

The Millennial Myth

Mar 7, 2017

From foodservice to fashion, it seems that all retailers these days are looking to attract the elusive Millennial.

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