Tamara Szames

Industry Analyst - Canada Fashion and Footwear

Tamara Szames

Tamara joined The NPD Group’s fashion and footwear team in Canada in 2015. Tamara has over 10 years of experience in the Canadian Fashion Industry. Over the years, Tamara has excelled as stylist, designer and merchandiser. Most recently Tamara led multiple product development teams to build successful private label and branded collections. She worked closely with the key Canadian retailers to build assortment plans and merchandising strategies. Her passion for trend forecasting is what led her to the NPD group. Understanding that in order to deliver the best possible product to the consumer you need to listen to the needs and wants of the consumer first. At NPD Tamara prides herself in navigating the data to find and deliver valuable insight. Her unique tactic and broad experience contributes to an outside the box approach to finding data driven insights that drive strong business decisions.


Recent Posts


Breaking Down Black Friday

Breaking Down Black Friday

Dec 5, 2018

In 2017 the 2 weeks of Black Friday/Cyber Monday posted a decline of -3 per cent across the fashion industry in Canada as buying visits (both online and in-store) experienced declines. In an attempt to reverse this trend, this year we saw promotions starting as early as the first week of November.

Welcome to the neighborhood Nordstrom Rack

Welcome to the neighborhood Nordstrom Rack

Apr 18, 2018

It’s been quite some time since Nordstrom announced that they were going to be opening their first Nordstrom Rack store in Canada; and since then, there has been significant buzz around when this was going to happen.

Footwear: The New Fast Fashion

Footwear: The New Fast Fashion

Oct 4, 2017

Sneakers! Mules! Over the Knee Boots! Ankle Booties! Over the past few years it seems that every fashion conversation starts and ends with footwear.

Branded Logo Tees - The New “It Thing”?

Branded Logo Tees - The New “It Thing”?

Jul 10, 2017

Fashion trends are a funny thing. Whether it’s mom jeans or bomber jackets, rompers or Birkenstock’s, you never quite know what the next “in thing” will be.

It’s Beginning to Look A Lot Like #sweaterweather

It’s Beginning to Look A Lot Like #sweaterweather

Dec 19, 2016

Pumpkin spice lattes and #sweaterweather would normally mark the beginning of fall.

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