Around the world, the prestige beauty industry has relied on The NPD Group’s comprehensive beauty market research and business solutions for insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. Now beauty manufacturers, retailers, and financial analysts in Canada can also benefit from The NPD Group’s robust data and industry expertise.
We monitor global beauty industry trends – from the “big picture” down to the category, geographic region, and store levels. Companies use these insights to understand trends, identify opportunities, allocate resources, fine-tune marketing efforts, and evaluate performance.
BeautyTrends® is the point-of-sale (POS) tracking service measuring the performance of fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 75 product categories. Evaluate purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across these key channels.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements BeautyTrends®. It can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?