In home, the car, and the office – consumer electronics are used everywhere, all the time. The devices consumers use are changing rapidly, as are consumers’ preferences. The features they want are converging. And it’s all happening in the midst of some of the highest device-ownership levels we’ve ever seen. To top it off, this is occurring in a mature market.
How do you make sense of it all and drive growth for your business? NPD has been tracking and analyzing trends in the consumer electronics market for more than 25 years, offering both retail and consumer information for all channels, including online. You can use this information to understand the rapidly-evolving product landscape and consumer electronics trends at the national and local market levels.
Beyond market measurement, we combine our robust data assets and industry expertise -- including your own data or third-party data, as needed -- to address specific issues at each phase of your business cycle from opportunity identification to marketing evaluation and pricing optimization.
Tracking and Premium Services
The Retail Tracking Service monitors retail sales of consumer technology products. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Explore comprehensive market research on consumer behaviour and attitudes across a wide array of industry sectors. This service provides a total market view, encompassing activity at all key retailers. It delivers critical insights into market trends, demographics, and customer satisfaction to help companies address the challenges of market sizing, competitive analysis and response, new product development, product positioning, and more.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Director, Consumer Electronics, NPD Canada
Mark Haar of The NPD Group covers the Canadian audio, video and imaging industry, with an emphasis on Televisions and Digital Still Cameras. With over 20 years of marketing and analysis experience, Mark provides in-depth insights on the key segments within the Consumer Electronics industry including Video, Home and Portable Audio, Car Electronics and Digital Imaging. He has covered these industries in Canada with NPD for the past 6 years.
Mark’s perspectives have been featured in industry publication Wifi Hifi, and he has been quoted in news and business outlets such as The Toronto Star, The Globe and Mail, and other regional newspapers and online services.
Prior to joining The NPD Group, Mark was Business Director at ICOM Information and Communications for 8 years where he managed complex database marketing initiatives across a wide array of industries. Mark also spent 7 years in brand management with the Confectionery Division at Warner-Lambert.
Keith Barber has been with NPD for 18 years. He holds the title of President, leading our key point-of-sale data based units serving the Consumer Electronics, Technology, Home Appliance, Gaming and Toys industries in Canada. In response to market needs, core monthly tracking has been morphed extensively into Store Level Enabled data and specialized Solutions capabilities, so the team can now take clients beyond “what happened” and into “why” and “what to do next”. In this new and exciting environment, Keith’s teams also work closely with NPD’s Retail Business Group to ensure these rich market views & tools are consistently available to manufacturers and retailers to drive mutually beneficial business decisions across these markets.
Prior to joining NPD, Keith spent several years with Nielsen Canada where he worked extensively with CPG clients and retailers; then moved to head up Computer Industry Services and Business Development sectors.
Keith holds an Honours Bachelor of Business Administration from Wilfrid Laurier University, in Waterloo, Ontario.