The NPD Group is the industry authority for the fashion footwear market. Leading brands, specialty retailers, and the media rely on our data of record and unique perspective.
Our comprehensive information and analysis about consumer spending and shopping behaviour, analytics and modeling capabilities, and other solutions drive better business decisions.
From opportunity identification to program evaluation, uncovering competitive threats to boosting market share, The NPD Group knows the “steps” you need to take to succeed in fashion footwear.
Tracking and Premium Services
Understand who is buying apparel and footwear, and how, why, and where they are shopping. Based on market research information from over 100,000 consumers, the service delivers an unmatched view across all retail channels in Canada.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Director, Fashion & Footwear
Tamara joined The NPD Group’s fashion and footwear team in Canada in 2015. Tamara has over 10 years of experience in the Canadian Fashion Industry. Over the years, Tamara has excelled as stylist, designer and merchandiser. Most recently Tamara led multiple product development teams to build successful private label and branded collections. She worked closely with the key Canadian retailers to build assortment plans and merchandising strategies. Her passion for trend forecasting is what led her to the NPD group. Understanding that in order to deliver the best possible product to the consumer you need to listen to the needs and wants of the consumer first. At NPD Tamara prides herself in navigating the data to find and deliver valuable insight. Her unique tactic and broad experience contributes to an outside the box approach to finding data driven insights that drive strong business decisions.