Home Industry Expertise 2020 Home & Housewares Canadian Market Data

Home & Housewares Market Research & Business Solutions

Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all. That calls for a research partner with robust data assets, industry knowledge, and experience – along with analytic solutions that equip companies to evaluate the changes in the marketplace and put changing consumer trends in perspective.

The NPD Group has point-of-sale (POS) and consumer information required for understanding the where, who, and why behind what’s selling in stores. And now with enhanced Store-Level Enabled information, businesses in the home marketplace can use our information to analyze promotional effectiveness, determine optimal marketing opportunities, and more.

Retail Tracking

Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range appliance categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking Service.

Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements our national Retail Tracking Service – it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth.

The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Consumer Tracking

Stay on top of shifting tastes and trends. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking Service for small appliances.

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Analytics & Modeling

Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.

Custom Market Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?

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Dave Adamchick

Manager, Home Appliances

Dave Adamchick covers the Canadian home appliance industry, with a focus on Kitchen Electrics, Home Environment, Personal Care and Major Appliance products.

Dave works closely with leading manufacturers from the Appliance and Consumer Technology industries. Prior to joining The NPD Group, Dave has worked for some of the world’s largest multinational retail corporations’ Canadian offices in the Home Improvement and Office Supply sectors in a merchandise analytics and merchandising capacity, supporting the development and execution of assortment and marketing strategies based on Point of Sale and consumer data.

Dave is available to offer expert insight and commentary on these and other industry topics:

  • Small Home Appliances
  • Major Domestic Appliances
  • Consumer demographics and usage profiles


Keith Barber


Keith Barber has been with NPD for 18 years. He holds the title of President, leading our key point-of-sale data based units serving the Consumer Electronics, Technology, Home Appliance, Gaming and Toys industries in Canada.  In response to market needs, core monthly tracking has been morphed extensively into Store Level Enabled data and specialized Solutions capabilities, so the team can now take clients beyond “what happened” and into “why” and “what to do next”.  In this new and exciting environment, Keith’s teams also work closely with NPD’s Retail Business Group to ensure these rich market views & tools are consistently available to manufacturers and retailers to drive mutually beneficial business decisions across these markets.    

Prior to joining NPD, Keith spent several years with Nielsen Canada where he worked extensively with CPG clients and retailers; then moved to head up Computer Industry Services and Business Development sectors.

Keith holds an Honours Bachelor of Business Administration from Wilfrid Laurier University, in Waterloo, Ontario. 

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