The smartphone market is shifting, and shifting quickly. The marketplace is saturated, and consumers are faced with less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, augmented with our analysts’ expert perspectives. Get unmatched insights into consumers’ purchasing behaviour and mindsets with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.
Mobile Phone Tracking
Benefit from the most comprehensive and accurate view of the mobile phone landscape. Measure your success against the market and your competition. See where demand is shifting for product planning and production. Track device volumes, brands, trends, and regional opportunities for all new phones.
Retail Tracking (Mobile Phone Accessories)
The Retail Tracking Service monitors retail sales of mobile phone accessories. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.
Get detailed insight to uncover growth opportunities. Delve into consumers’ purchasing behaviour, mindset, and demographics. Analyze sales by manufacturer, retail channel, and carrier. National and regional information available quarterly.
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?