The sports and recreation marketplace is reaching new prominence in today’s society. Not only is an active lifestyle being touted as a way to improve one’s health and mental state, but sports have also become an outlet for personal accomplishments, social engagement, and fashion statements.
To help you win in this growing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace available today. With NPD you get the most complete, accurate, and comprehensive information about your consumers to help you track trends, identify business opportunities, and grow sales.
The NPD Group’s data delivery tools equip you to dig into your products’ at the category and brand levels. And you can take a step back to understand the macro view of sales trends by looking across relevant categories (apparel and footwear), for a complete industry view.
A team of dedicated sports industry analysts will help you put the data in context. They mine our consumer research to tell you who buys your products – and your competitors’ products – and where, when, how and why they use them.
Stay on top of shifting preferences and trends with insights from consumer panelists who have agreed to provide information about their purchasing habits, usage, and attitudes. You can use this information to analyze consumer behaviour, preferences, and purchase drivers as input for product development, brand management, and marketing strategies.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Industry Analyst, Canada Fashion and Footwear
Tamara joined The NPD Group’s fashion and footwear team in Canada in 2015. Tamara has over 10 years of experience in the Canadian Fashion Industry. Over the years, Tamara has excelled as stylist, designer and merchandiser. Most recently Tamara led multiple product development teams to build successful private label and branded collections. She worked closely with the key Canadian retailers to build assortment plans and merchandising strategies. Her passion for trend forecasting is what led her to the NPD group. Understanding that in order to deliver the best possible product to the consumer you need to listen to the needs and wants of the consumer first. At NPD Tamara prides herself in navigating the data to find and deliver valuable insight. Her unique tactic and broad experience contributes to an outside the box approach to finding data driven insights that drive strong business decisions.