Home Industry Expertise Technology 2020 Commercial Technology Canadian Market Data

Commercial Technology Market Research & Business Solutions

The business of selling technology products into the commercial market is changing. Cloud services are displacing on-premises hardware and software. Employees are using their personal devices at work (BYOD).

You can make sense of the shifts in this market using our commercial technology market research. It’s the industry’s authoritative resource for tracking sales-out data in the total commercial channel. Tracking point-of-sale data from major distributors makes us the only source for this information. Additionally, our monthly reports, available for key PC, storage, and networking categories, provide timely technology market research information and insights – including unmatched detail down to the item level.

Beyond market measurement, we can combine our robust data assets and industry expertise – including your own data and third-party data, as needed – to address specific issues at each phase of your business cycle.

Distributor Track

Tap into the only source for total sales for the commercial channel. Monthly reports deliver timely information and analysis with unmatched, item-level detail. This aggregated sales data from the world’s leading IT distributors offers a precise view of distributor sales in all key IT hardware categories. It includes information from members of the Global Technology Distribution Council (GTDC), with whom we have an exclusive North American partnership.

“NPD’s Distributor Track is an essential tool for any channel member looking to expand profit margins and boost channel opportunities.” Tim Curran, CEO, Global Technology Distribution Council

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Analytics & Modeling

Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.

Custom Market Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?

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Ali Naqvi

Director, IT Hardware Distributor Track

Ali Naqvi manages the IT Hardware Distributor Track business which encompasses all IT Hardware distribution partners in Canada. Working closely with distribution partners, Ali helps them understand and utilize NPD data to highlight positives and uncover opportunities.

Prior to joining NPD, Ali spent 7 years with a leading retailer in Canada gaining experience in retail management and buying technology categories. Ali is a business graduate by qualification.

Darrel Ryce

Director, Technology and Entertainment

Director, Technology and Entertainment Darrel Ryce of The NPD Group covers the Canadian information technology industry, with an emphasis on PC and printing products. He has covered the technology and video game industries in Canada for over 20 years.

For the past 15 years, Darrel has been with The NPD Group, where early in his career he was instrumental in bringing information technology, software, distributor information technology, and video game tracking services to the Canadian market. His client portfolio includes some of the top PC and printing manufacturers, along with other companies across the information technology and video game markets.

Darrel’s perspectives have been featured in industry publication Market News, and he has been quoted in news and business outlets such as The Toronto Star, The Globe and Mail, and other regional newspapers.

Prior to joining The NPD Group, Darrel provided insight and industry expertise as vice president, computer industry services at Nielsen Canada, where he focused on the information technology and video game industries.

Keith Barber


Keith Barber has been with NPD for 17 years. He is Senior Vice President, leading our key point-of-sale data based units serving the Consumer Electronics, Technology, Home, Gaming and Toys industries in Canada. He is also responsible for the consumer and custom offerings driven off of our complementary online consumer panel serving these verticals. Keith also oversees our Product Function, overseeing the development and maintenance of tracking and specialty products and business decision tools in Canada and Mexico.    

Prior to joining NPD, Keith spent several years with Nielsen Canada where he worked extensively with CPG clients and retailers; then moved to head up Computer Industry Services and Business Development sectors.

Keith holds an Honours Bachelor of Business Administration from Wilfrid Laurier University, in Waterloo, Ontario. 

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