Home Industry Expertise Technology 2020 Information Technology Canadian Market Data

Information Technology Market Research & Business Solutions

With a unique combination of retail tracking (POS), consumer trends, and distribution tracking, we show what is happening in information technology. Leading companies rely on our information technology market research and have been for years. Our sales data, reports, and analysis cover a wide range of categories from - computing, networking, memory, media, monitors, and printing. This research encompasses both retail tracking and consumer information for all retail channels, including online. With the power of all this information, we help our clients understand the rapidly-evolving product landscape and technology trends at the national and local market levels.

Retail Tracking

New technologies and buying behaviours, omni-channel marketing, category migration, and dynamic pricing are driving unprecedented change at retail. Our point-of-sale information from over 900 retailers worldwide tells you what is selling, where, and at what price. National information is available weekly and monthly; local market information is available monthly.

Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Consumer Tracking

Changes in the marketplace have effectively put consumers in charge, meaning it has never been more important to know your customer. We have nearly 50 years of experience managing consumer panels and collect about 12 million consumer surveys each year to help you stay on top of shifting tastes and trends.

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Analytics & Modeling

Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.

Custom Market Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?

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Darrel Ryce

Director, Technology and Entertainment

Director, Technology and Entertainment Darrel Ryce of The NPD Group covers the Canadian information technology industry, with an emphasis on PC and printing products. He has covered the technology and video game industries in Canada for over 20 years.

For the past 15 years, Darrel has been with The NPD Group, where early in his career he was instrumental in bringing information technology, software, distributor information technology, and video game tracking services to the Canadian market. His client portfolio includes some of the top PC and printing manufacturers, along with other companies across the information technology and video game markets.

Darrel’s perspectives have been featured in industry publication Market News, and he has been quoted in news and business outlets such as The Toronto Star, The Globe and Mail, and other regional newspapers.

Prior to joining The NPD Group, Darrel provided insight and industry expertise as vice president, computer industry services at Nielsen Canada, where he focused on the information technology and video game industries.

Keith Barber


Keith Barber has been with NPD for 17 years. He is Senior Vice President, leading our key point-of-sale data based units serving the Consumer Electronics, Technology, Home, Gaming and Toys industries in Canada. He is also responsible for the consumer and custom offerings driven off of our complementary online consumer panel serving these verticals. Keith also oversees our Product Function, overseeing the development and maintenance of tracking and specialty products and business decision tools in Canada and Mexico.    

Prior to joining NPD, Keith spent several years with Nielsen Canada where he worked extensively with CPG clients and retailers; then moved to head up Computer Industry Services and Business Development sectors.

Keith holds an Honours Bachelor of Business Administration from Wilfrid Laurier University, in Waterloo, Ontario. 

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