Home Industry Expertise Toy Industry | 2020 Toy Market Analysis & Trends

Children change rapidly. As do their playthings. And so does the market that feeds that change. If you’re in the business of toys, it can be near impossible to stay on top of all the shifting tastes and trends while making sense of retailer consolidations and closings. That’s where we come in. To monitor what’s happening in the toy market, we collect point-of-sale information from all major toy retailers and conduct more than 12 million consumer surveys each year. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations.

Industry Expertise

"In recent years, the interconnectivity of entertainment has been noteworthy – with each of toys, media, and gaming providing content that fueled the other categories. All of the top growth properties had entertainment content to support them, whether it was from video games, movies, YouTube videos or streaming services. To be successful, manufacturers will need to react quickly to innovate and refresh with new content, as well as work with retailers to create a cohesive and rewarding customer experience.”


Joan Ramsay
Industry Analyst, Canada Toys

We Track Toys Across the Globe

  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • Italy
  • Mexico
  • Netherlands
  • Russia
  • Spain
  • United Kingdom
  • United States

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Consumer Tracking

Consumer Tracking

Understand who buys toys, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with point-of-sale data. Combine multiple countries in a single database to allow for multi-country reporting.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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