Video Games Market Research & Business Solutions

Gamers are faced with a proliferation of options both in content acquisition and gaming platforms. The options continue to expand, fueled not only by the increasing number of devices on which video games can be played, but also by the many devices that allow consumers to acquire digital video game content.

In this increasingly complex market, companies require a variety of research options. Our combination of point-of-sale (POS) information, consumer insights, industry expertise, and market experience delivers the video game market research options necessary to help you make better business decisions.

Tracking and Premium Services


Retail Tracking

Monitor retail sales of PC games and video games hardware, software, and accessories in Canada. The service covers all distribution channels, including online sales. No other market research company offers this level of detail in point-of-sale market information.

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Consumer Tracking

Understand who is buying video game consoles, and how, why, and where they shop. Based on consumer behaviour information provided by our online panelists, the service delivers information on purchasing, usage, and attitudes. It delivers an unmatched view of the marketplace across all distribution channels.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Solutions


Custom Market Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?

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People


Michelle Liem

Director, Toys

Michelle joined The NPD Group as the Director of Client Development, overseeing the video games industry and launch of the Toys business in Canada. Michelle is highly regarded and comes to NPD with over 20 years in the toys and gaming space. Her experience includes time with such companies as Hasbro Canada and Disney Canada.

Michelle holds a Master of Business Administration degree from the Schulich School of Business in Toronto, Ontario.


Keith Barber

President

Keith Barber has been with NPD for 18 years. He holds the title of President, leading our key point-of-sale data based units serving the Consumer Electronics, Technology, Home Appliance, Gaming and Toys industries in Canada.  In response to market needs, core monthly tracking has been morphed extensively into Store Level Enabled data and specialized Solutions capabilities, so the team can now take clients beyond “what happened” and into “why” and “what to do next”.  In this new and exciting environment, Keith’s teams also work closely with NPD’s Retail Business Group to ensure these rich market views & tools are consistently available to manufacturers and retailers to drive mutually beneficial business decisions across these markets.    

Prior to joining NPD, Keith spent several years with Nielsen Canada where he worked extensively with CPG clients and retailers; then moved to head up Computer Industry Services and Business Development sectors.

Keith holds an Honours Bachelor of Business Administration from Wilfrid Laurier University, in Waterloo, Ontario. 

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