Video Games Market Research & Business Solutions

Gamers are faced with a proliferation of options both in content acquisition and gaming platforms. The options continue to expand, fueled not only by the increasing number of devices on which video games can be played, but also by the many devices that allow consumers to acquire digital video game content.

In this increasingly complex market, companies require a variety of research options. Our combination of point-of-sale (POS) information, consumer insights, industry expertise, and market experience delivers the video game market research options necessary to help you make better business decisions.

Retail Tracking

Monitor retail sales of PC games and video games hardware, software, and accessories in Canada. The service covers all distribution channels, including online sales. No other market research company offers this level of detail in point-of-sale market information.

Consumer Tracking

Understand who is buying video game consoles, and how, why, and where they shop. Based on consumer behaviour information provided by our online panelists, the service delivers information on purchasing, usage, and attitudes. It delivers an unmatched view of the marketplace across all distribution channels.

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Custom Market Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?

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Joan Ramsay

Director

Joan Ramsay leads The NPD Group’s Entertainment practice in Canada, providing industry analysis and overall strategic value to leading toy and videogame brands. Joan brings more than 20 years of experience in the toy and gaming space, having held senior positions within both Hasbro Canada and THQ Inc. prior to joining NPD. Joan holds a Master of Business Administration degree from the Schulich School of Business in Toronto, Ontario.

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