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NPD Group Global Events

StreamTV Summer Research Summit

Presentation Title: Consumer Behavior: Retaining Attention in the Rip-Roaring Decade of Streaming Video
Presenter: John Buffone, Executive Director, Industry Analyst, The NPD Group
Date & Time: Tuesday, June 30 at 11:35am ET
Location: Virtual (Link to Register to Attend Forthcoming)
Description: Growing, and retaining, a streaming video audience has become the priority of the 2020s. In this presentation, John Buffone will explore what captures consumers' attention in an environment with seemingly endless viewing options, taking a look at what fosters sign-up, maximizes viewer engagement, and minimizes churn.

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NPD Group Global Events

Webinar: Snacking in the New Normal After the Coronavirus

Presenter: Darren Seifer – Industry Analyst, Food & Beverage Consumption
Date: Wednesday, June 10 at 1pm ET/12pm CT
Description: NPD's Darren Seifer will present on COVID-19's impact on snacking and treats. It's one session in a series hosted in partnership with the National Confectioners Association.

The COVID-19 pandemic brought sudden and massive shifts in how we acquire, prepare, and prioritize foods and beverages. Many staples took an even brighter spotlight than before as well as items with staying power in our pantries. So what role do snack foods and treats play as consumers prioritize basic needs over nice-to-have items? Can they play an essential role during this stressful time? This presentation by The NPD Group will outline how consumers changed their snacking habits during the pandemic and addresses if these behaviors will stick as the country normalizes.

This event is only open to NCA members.

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