Partnership Will Ensure CSGA Members Have Access to Best-in-class Research and Insight
January 9th, 2017 Toronto, ON –A new strategic partnership between The NPD Group, one of the world’s leading providers of market information and business solutions, and the Canadian Sporting Goods Association (CSGA), will provide CSGA members with access to best-in-class research and insight on the Canadian sporting goods industry. The partnership will allow The NPD Group and the CSGA to combine their unique data assets and industry expertise in an effort to deliver a winning advantage to CSGA members.
The NPD Group tracks over a trillion dollars in consumer spending annually by collecting POS (scanner) data, consumer surveys, and harvesting receipts. Using its propriety data, The NPD Group will work collaboratively with the CSGA to create quarterly reports that will focus on the key issues in the industry including market size and growth, trended retailer and brand shares, segment and feature-set importance, as well as reasons why consumers choose a brand or retailer.
“This partnership is the perfect opportunity for The NPD Group and the CSGA to showcase our respective industry expertise and market knowledge in a way that will truly benefit members. It is our hope that this innovative partnership will allow members to make sound strategic business decisions based on industry leading market research,” says Matthew Teeple, sports industry analyst with The NPD Group.
“The CSGA is pleased to provide the Canadian sporting goods industry with sought after market research encompassing all sports activities and sport participation in Canada. The CSGA made the decision to partner with The NPD Group as its new research partner because of their ability to see what others cannot. Their unique data assets and industry expertise will truly benefit the CSGA and its members ,” says Julian Savory, President and CEO of the CSGA.
The new CSGA and The NPD Group market information page, can be found at https://csga.ca/npd/