Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada.
Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for 5 years and then as interim president of the merged BBM Nielsen Media Canada research entity. Over the past four years he worked with Angus Reid Strategies and Harris/Decima in Canada.
“NPD is deeply committed to continued growth in Canada and Mike’s strong track record of successfully managing syndicated research businesses makes him uniquely qualified to lead this growth,” says Randall Smith, group vice president, The NPD Group. “His collective experience and knowledge will be a great asset to our Canadian clients and NPD.”
“NPD offers the insight and intelligence that companies need to compete and thrive in today’s marketplace,” says Leahy. “I’m pleased to be a part of the company’s efforts to help Canadian businesses succeed.”
Leahy, who holds a bachelor’s degree from the University of Western Ontario, is based in NPD’s Toronto location.