TORONTO, October 29, 2012 –According to research from leading market research firm, The NPD Group, this year (rolling 12 months ending August 2012), Quebec consumers spent a total of $6.4 billion dollars on apparel and footwear, driving a 2 per cent increase in apparel and 7 per cent increase in footwear when compared to the same time period last year.
Accounting for substantial portion of total apparel and footwear purchases in Canada, Quebec plays a vital role in today’s retail market despite increased pressure from foreign retailers looking to expand, and the rise of online consumer spending.
“Quebec has been holding its own, increasing spend in footwear and apparel versus a year ago, but there are opportunities to grow,” said Tracey Jarosz, executive director for Canada Fashion, The NPD Group. “Remaining true to its roots, Quebec consumers spending with homegrown retailers contribute to their higher rankings within the top 10 retailers for dollars spent for the rolling 12 months ending August 2012.”
According to The NPD Group’s Consumer Tracking Service, while mass and off-price retailers do dominate apparel sales in Quebec, Quebec regional stores rank among the top 10 in dollar spend.
In fact, with only four out of the top 20 retailers being US and/or International, Quebec has the lowest number of foreign retailers among all provinces. This is in sharp contrast to foreign retail footprints
Many retailers, both home-grown and foreign, have turned to online channels to compete and grow their business, which has led to double-digit dollar increases in online spending across Canada. However, despite this increase, Quebec has the lowest percentage of apparel and footwear purchases online in comparison to all other provinces.
“Will Quebec consumers refrain from the increased pressure to shop foreign, online and cross border in this rapidly changing retail landscape? Time will tell, but for now, Quebec consumers, when compared to all other provinces, are keeping it close to home,” said Jarosz