The “Eyes” Have It in 2015

Eye Shadow and Skincare Products Top Beauty Sales Going into New Year, Reports NPD

Toronto, January 12, 2015 —Based on holiday sales of eye shadow and skincare products, eyes will be sparkling with color against a backdrop of smooth, silky skin in 2015, finds beauty purchase research by The NPD Group, a leading global information company. Sales of eye shadow palettes of five or more shades were up over 80 per cent and the overall eye shadow category was up 15 per cent during the holiday shopping season compared to same period prior year. Sales of skincare sets, which include lotions, cleansers, and skin cleansing devices, were up 12 per cent, according to NPD’s Canada Beauty Trends® research.

“Consumers are focusing on getting their skin healthy and glowing and are then adding more glamour to their eyes with shadows,” says Sandy Silva, beauty research analyst at The NPD Group. “Although holiday packaging and gift sets certainly influenced recent sales, our research suggests that consumer interest in eye makeup and skincare will continue into 2015.”

Stocking stuffer or self-gift items, like lipstick, also did well during the holiday season. Lip color sales were up 17 per cent and mascara up 10 per cent, finds NPD’s beauty trends research.

Less popular with prestige beauty holiday shoppers were fragrance gift sets and fragrances. Fragrance gift set sales declined by 14 per cent and the overall fragrance category by 4 per cent. These declines dashed the hopes of retailers and fragrance marketers that the holidays would pick-up the sagging fragrance category.

“The key to the prestige beauty market today is taking advantage of opportunities in unexpected spaces,” says Silva. “The positive direction that much of the Canadian prestige beauty industry is headed in 2015 will be given an added boost by brands’ efforts to connect with and engage their consumers in inventive ways.”

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Kim McLynn


The NPD Group, Inc.
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