The NPD Group Introduces New Housewares Retail Tracking Service in Canada

  • Comprised of 10 category groups to provide comprehensive reporting of the Housewares industry
  • Offers point-of-sale (POS) tracking
  • Data available on a monthly as well as weekly basis
  • Covers many types of retail formats, ranging from department stores, mass merchants, electronic specialty stores and ecommerce pure-plays.

Toronto, ON August 9, 2018 – The NPD Group, a leading global information company, is proud to announce the launch of its Housewares Retail Tracking Service in Canada. The new service monitors in-store and online sales of housewares products from a diverse range of Canadian retailers, making it a single source for complete market information in Canada.

About The Service

The Retail Tracking Service is available on a monthly as well as weekly basis allowing for more frequent and timely access to emerging trends and the ability to react faster to those trends ahead of the competition. The new service delivers comprehensive coverage of point-of-sale purchasing across 10 category groups to provide comprehensive reporting of the Housewares industry.

The NPD Group’s Retail Tracking Service provides enhanced data mining tools and capabilities, giving users the ability to access extremely detailed views of brands, large and small, and accurately analyze competitive item-level information. Companies will be armed with information to diagnose what’s happening at a more granular level behind category, brand and manufacturer performance, to ultimately gain the competitive edge needed to succeed in today’s marketplace. The new service will include two years of trend data to track performance in the industry.

Industry Update

The Canadian Housewares industry grew by 3 percent in the first half of 2018, according to The NPD Group, a leading global information company. The industry, which is now valued at $1.383 Billion in Canada, is being driven by several key categories including Gadgets, Food Storage, and Cookware.

Key Categories

Cookware, which was responsible for driving the most dollar growth in the Housewares industry over the 12 months ending May 2018, posted growth of 4 per cent and $393 Million. Cookware dollar sales also showed strong growth over the first quarter of 2018, posting a gain of +6 per cent vs. Q1 of 2017. Other categories that performed well over the 12 months ending May 2018 included:

Specialty Gadgets   +15 per cent
Serving Gadgets   +15 per cent
Other Cooking Gadgets   +12 per cent
Beverageware   +8 per cent
Portable Beverageware   +7 per cent
Kitchen Tools   +6 per cent



Press Contact

Erick Bauer
647-723-7736
Erick.Bauer@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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