The NPD Group Introduces New Mobile Phone Tracking Service in Canada

New Service will help carriers, OEMs, retailers and accessory manufacturers make better business decisions

The NPD Group is proud to announce the launch of its new Mobile Phone Tracking Service in Canada. The service leverages advertising technology to track devices as they interact with the North American ad-server network. The service provides insight into market size and trends across brands, models, attributes and regions.

The NPD Group’s Mobile Phone Tracking Service in Canada is available to subscribing clients on a monthly basis, giving them more timely access to emerging trends and the ability to react faster to those trends ahead of the competition. Furthermore, the service will provide unmatched insight into consumer purchasing behavior with model-level sales information for smartphones. This service will complement NPD’s already existing mobile phone accessories offering to provide a 360 view of what’s happening in this burgeoning industry.

“The Canadian smartphone market is in a constant state of flux. There is a steady stream of new phone launches, but consumers are holding onto their phones for longer before deciding to upgrade to the latest device. Meanwhile, our unique multicultural society is a driving force behind the influx of international brand expansion in Canada”, said Shaun Correa, President of The NPD Group’s Canadian Technology business. “This new service will provide a unique opportunity for carriers, OEMs, retailers and accessory manufacturers to leverage our mobile phone data, which is the most comprehensive and accurate view of the mobile phone landscape, augmented with our analysts’ expert perspectives.”

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Erick Bauer

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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