- Captures both in-store and online sales
- Offers consumer panel and point-of-sale (POS) tracking
- Data available on a monthly as well as weekly basis
- Retailer panel encompasses close to 85 per cent of the Canadian market
- Over two years of POS trend data from January 2013 forward
Toronto, ON July 27, 2015 – The NPD Group, a leading global information company, is proud to announce the launch of its Toy Retail Tracking Service in Canada. The new service monitors in-store and online sales of toy products from a diverse range of Canadian retailers, making it a single source for complete market information in Canada. It also offers a consumer panel service that complements the point-of-sale (POS) tracking for the uniquely differentiated Canadian market.
The Retail Tracking Service is available on a monthly as well as weekly basis allowing for more frequent and timely access to emerging trends and the ability to react faster to those trends ahead of the competition. The new service captures close to 85 per cent of the Canadian market and delivers comprehensive coverage of point-of-sale purchasing in over 100 toy subclasses.
“Canada has a number of diverse characteristics that make it unique. The need for point-of-sale information that accurately reflects the marketplace and provides greater visibility for understanding and identifying growth opportunities is more important than ever before,” said Michelle Liem, Director of The NPD Group's toy business unit in Canada. “We are excited to offer best-in-class information that will empower both manufacturers and retailers to maximize sales and profitability within the toy industry.”
The NPD Group’s Retail Tracking Service provides enhanced data mining tools and capabilities, giving users the ability to access extremely detailed views of brands, large and small, and accurately analyze competitive item-level information. Companies will be armed with information to diagnose what’s happening at a more granular level behind category, brand and manufacturer performance, to ultimately gain the competitive edge needed to succeed in today’s marketplace. The new service will include two years of trend data from January 2013 forward to track performance in the toy industry. With the launch of the new service The NPD Group now offers Toy Retail Tracking Services in 11 countries.