Summer Heat Wave Gives Canadian Activewear Market a Boost

Toronto, ON - According to The NPD Group, a leading global information company, the Women’s Active Apparel market grew by +8 per cent to $2.8B in Q2 of 2016. The growing trend of “athleisure” coupled with record breaking temperatures over the last four months has pushed the already red-hot active apparel market in Canada even higher.

Not surprisingly, the Provinces experiencing the warmest weather have also experienced the biggest growth in this category. Ontario is driving the market +13 per cent as many cities in the Province have experienced significant heat waves. By early August, Toronto had already seen 26 days where temperatures rose above 30 C, which is about 3 times higher than the historical average according to Environment Canada. This heat wave comes after Canada experienced the second-warmest winter on record in almost 70 years, with an average temperature of 4 C.

“The weather has certainly provided Canadian’s with some great opportunities to get outside and get active this year”, said Matthew Teeple, Sports Industry Analyst at The NPD Group.  “But beyond the sunshine, women are continuing to embrace comfortable yet stylish active wear as an every-day staple. Whether it’s in the office, at home, or when they’re out with friends and family, we are seeing active apparel being incorporated into a variety of situations. All these factors combined are what have led to sustained growth in the category.”

Within the Active Apparel category, Active Pants continue to be a driving force, with growth of +17 per cent on the year. Sports Bras have also seen tremendous growth at +34 per cent on the year.

More Than Just Apparel

While Active Apparel has certainly made its mark this year, Women’s Athletic Footwear has also shown significant growth to date. The category is also up +5 per cent to $629M for the year.  The growth has been driven in large part by Running, which has seen an increase of +5 per cent to $203M on the year, and Casual Athletic Footwear, which has increased significantly to +18 per cent. Once again, warmer climates are driving growth, with Ontario leading the market at +13 per cent to date. However, not all Provinces are benefiting from the trend, as BC, Quebec, and the Atlantic Provinces have seen declines in both Active Apparel and Athletic Footwear to date.

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Erick Bauer

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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