Weekly Tracking Data is designed to help you pinpoint performance during specific time periods. With access to national retail sales tracking information on a weekly basis, you can better evaluate product launches, improve the management of promotions, and triumph during your key weeks.
Store-level enabled retail tracking drills down to sub-national geographies or custom store groupings, offering insights that you can’t get any other way. Track regional brands, manage local marketing efforts, monitor sales by retailer or territory.
Distribution and velocity measures yield information on how successful a product is by factoring in availability or number of stores selling for a more meaningful measure of performance. Want to know if consumers love what you make? Velocity can tell you. What’s the upside potential, if any, of winning wider distribution for a particular item? Velocity can tell you.
Shopper Insights tracks where and how consumers shop, including traffic, shopping conversion, demographics, purchasing, and more.
We help you answer these questions and others:
- Who are the loyal buyers of my brand?
- What is their propensity to buy other brands?
- What is the market structure of my category, and what is the decision hierarchy?
- How do my brand and the competition cluster against key purchase and product attributes?