Speed can be a tremendous source of competitive advantage, and that is why we developed our new Trend Detection service. It lets you see—often before anyone else—category leaders and laggards.
- Which specific products, brands, or licenses have exhibited a spike in sales or velocity, as well as which products are showing significant slowdowns in sales
- The size of the change, and whether it’s a new movement or part of a longer trend
- Whether those products, brands, or licenses are mature, revamped, or entirely new to the market
Manufacturers can use this information to assess the potential of their own products and brands or those of their competitors. They can also use Trend Detection to create assortment stories for their retail partners, making the case to replace lagging products with the manufacturers’ successful products.