Home Products & Solutions NPD Retail Tracking

Retail Tracking provides a simple, yet comprehensive, look at how your company and your competitors perform at retail. We collect national total market sales at the industry, category, and brand levels. And we pull together that data from more than 1200 retailers representing approximately 165,000 stores across the globe.

Consumer Tracking gives you unprecedented insight into who buys what at retail. We have nearly 50 years of experience managing consumer panels. And every year we collect about 12 million consumer surveys. How extensive is that? Consider this: if you were to try to amass that volume of data, and could process one survey every second of every day, it would take you more than 138 days to get an answer.

Distributor Track is the only source for total sales for the commercial channel, with aggregated sales data from the world’s leading technology distributors, including members of the Global Technology Distribution Council (GTDC) with whom we have an exclusive North American partnership.

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View Privacy Notices. | Cookie Settings