The Who and Where Behind Your Share
Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth.
Get a complete and accurate view of the online channel: 600+ e-commerce retailers including Amazon, Walmart, top specialty retailers, direct-to-consumer, and emerging players.
Our clients use Checkout because it’s:
- Comprehensive: get a complete picture of the e-commerce retail landscape
- Omni-channel: understand sales shifts from brick-and-mortar to e-commerce
- Detailed: benefit from granular category views in standard industry hierarchy, with comprehensive feature coding
- Reliable: get a stable trend with alignment and benchmarking to NPD’s POS and Consumer data sets
- Backed with Industry Expertise: tap into NPD’s deep industry knowledge across e-commerce and brick-and-mortar
Checkout delivers longitudinal buyer-based insights, key to understanding actionable consumer behavior elements over time, online and in-store. You'll have access to purchase-tracking data by industry, including market size, share, and trend, harvested from the receipts of real consumers. In addition, we deliver deeper analysis and reports to help you understand buyer dynamics behind sales performance, inform your business strategy, and target the most lucrative opportunities.
For a more granular view on e-commerce, consumer-centered industry issues, and custom analysis, check out our suite of solutions:
Guest Commentary: Spoiler Alert – The Market for Online Automotive Products Isn’t Where You Think It Is
New data from market research firm The NPD Group shows that the upcoming FIFA World Cup has sparked a spending frenzy throughout Europe. US$14.7 million has been spent on football (or soccer, for Westerners) and FIFA World Cup-themed toys in the UK alone in the lead up to the tournament.
Across all retail categories, private label is playing an increasingly critical role in product assortments. Private label now accounts for 30 percent of sales in some U.S. categories.
If you’re a retailer who sells tech products, or apparel, or footwear, you may have noticed a shift in online versus in-store sales of certain items. Maybe you’ve seen your best customers suddenly start to fall off. Have they lost interest in that product or a particular brand that you carry? Find out in this Robin Report byline by Liz Cutting, Executive Director, Checkout, at The NPD Group.
While 10 percent rush to buy tech products, retailers must win over the next 40 percent that are on the fence. What combination of inventory selection, pricing, and online vs. offline strategy will work during the holidays? Stephen Baker, NPD's vice president and technology analyst, recommends how manufacturers and retailers should approach each segment to win this holiday season.